Weekly Top PSYOPs: Sky for Sheikhs instead of Kharkiv? In the "information borscht," sometimes the winner is the one who knows when to pour the vodka under the table…

The pineapple proudly says: "I am a free fruit, I was raised on European values and will never believe your propaganda!"

Beet Solovyov only smiled, moved closer, and said: "My friend, you can think whatever you want, but the 'atmosphere of normalcy' here is such that after ten minutes of boiling, you won't just turn red — you’ll start proving that pineapples are an ancestral variety of red potato!"

As Dmitry Glukhovsky—writer, journalist, and author of dystopian novels — aptly noted, Russian propaganda works like a beet: even if you consider yourself an "exotic fruit" and don't believe the TV, staying in a common information cauldron eventually colors your thoughts in the imposed shade.

This artificial "normalcy" is created daily through language, terms, and manipulative vibrations that stealthily penetrate even the strongest filters.

To avoid becoming an ingredient in this toxic brew and to recognize where facts end and the Kremlin's "red pigment" begins, one must regularly perform a "consciousness detox." That is why Hromada has prepared our traditional Sunday review: we break down the loudest PSYOPs of the week that tried to shift your perspective.

Air Defense "Export" Myth: Deconstructing the fake narrative that Ukraine is selling its SAM systems to Arab countries. In reality, it is an expert exchange for missiles and a strategic move to secure the sky against Iranian drones.

The AI "Borscht" Conveyor: How AI-generated fakes of the war in Iran (burning skyscrapers in Dubai, destroyed US bases) are used by content creators to monetize panic, earning up to $12 per million views on platforms like X.

Kremlin's Iranian Chessboard: Debunking the Russian narrative of US "humiliation" in the Middle East, revealing it as a desperate attempt to frame the alliance of dictators as the "new normal."

NATO-Funded PPO for Israel? Clarifying the PURL program logistics after rumors suggested Ukraine's interceptors were diverted to the Middle East. NATO leadership confirms supplies to Kyiv remain uninterrupted.

Professors in Rose-Colored Glasses: A historical lesson from 1979 on how Western intellectuals fell for Khomeini's "progressive" image—a warning against projecting personal illusions onto today's regimes.

Vodka Under the Table: The story of US Envoy John Cole's unconventional diplomacy with Lukashenko, using "tough talk" and psychological maneuvers to free 250 political prisoners.

Design of Addiction: A landmark LA court verdict finding Meta and YouTube guilty of intentionally designing addictive platforms that harm children's mental health.

The "Newspeak" Prank:  How a Belarusian activist tricked Russian schools into voting to ban classic literature (Gogol, Pushkin, Chekhov) under the guise of "moral stability" during the war.

Read more in the Ukrainian edition....